Responsibilities:
· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
· Administer search engine tools
· Implement link building campaigns in coordination with SEO goals
· Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
· Keep pace with SEO, search engine, social media and internet
marketing industry trends and developments
· Monitor and administer web analytics dashboards, reports and key
reporting tools, and point out key areas of importance in accordance to
the goals
· Monitor and evaluate search results and search performance across the major search channels
· Communication to team and management on project development, timelines, and results
· Work closely with the other team members to meet client goals
Professional Competencies:
· Passion for SEO and internet marketing
· Outstanding ability to think creatively, and identify and resolve problems
· Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
· Ability to clearly and effectively articulate thoughts and points
· High levels of integrity, autonomy, and self-motivation
· Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications:
· 3+ years’ experience in and Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
· Proficiency in MS Excel, PowerPoint, and Word
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
· Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
· Experience working with CMS and building/administering content in CMS environments
· Knowledge of HTML/CSS and website administrations
· BS/BA degree