Search Engine Optimization Executive

Responsibilities:

· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

· Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

· Administer search engine tools

· Implement link building campaigns in coordination with SEO goals

· Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

· Keep pace with SEO, search engine, social media and internet

marketing industry trends and developments

· Monitor and administer web analytics dashboards, reports and key

reporting tools, and point out key areas of importance in accordance to

the goals

· Monitor and evaluate search results and search performance across the major search channels

· Communication to team and management on project development, timelines, and results

· Work closely with the other team members to meet client goals

Professional Competencies:

· Passion for SEO and internet marketing

· Outstanding ability to think creatively, and identify and resolve problems

· Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

· Ability to clearly and effectively articulate thoughts and points

· High levels of integrity, autonomy, and self-motivation

· Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

· 3+ years’ experience in and Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

· Proficiency in MS Excel, PowerPoint, and Word

· Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool

· Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

· Experience working with CMS and building/administering content in CMS environments

· Knowledge of HTML/CSS and website administrations

· BS/BA degree