Drive OTT, built with Coast Technologies
Marketing & Advertising · OTT Advertising Platform
One place to run advertising across fragmented OTT platforms
An over-the-top advertising product that consolidates campaign data so advertisers can run across many platforms at once.
The starting point
An advertising platform used by advertisers to plan and run OTT campaigns.
What had to change
Every downstream OTT platform reported differently, so advertisers stitched exports together by hand to answer basic questions about campaign performance.
What couldn't break
Every downstream advertising platform reports differently, and advertisers need one coherent view.
Why this was hard
Consolidation had to survive platforms that change their own reporting shape, without pushing that instability into the advertiser's workflow.
What Datics changed
Consolidated campaign data and cross-platform execution inside a single product surface.
Integration by integration, inside the existing platform, so advertisers gained coverage without changing tools.
What changed
Advertisers run and read campaigns across platforms without stitching exports together by hand.
- Advertising platforms integrated
- Multiple OTT platforms behind one interface
- Reporting models normalized
- One schema across differing platform exports
- Manual export stitching
- Removed from the advertiser workflow
Under the hood
- Datics role
- Integration and platform engineering: connectors to each OTT platform, a normalized reporting model and the consolidated campaign surface.
- Integrations
- Multiple OTT advertising platforms.
- Deployment
- AWS-hosted multi-tenant platform (React, Node.js) with per-integration data pipelines.
- Production boundary
- Cloud-hosted platform environment.
What this unlocked
A single consolidated campaign surface is the precondition for intelligent optimization inside the product.
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