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Drive OTT:
Run Advertising System Across Various Platforms
Ott Advertising empowered Coast Technologies with the Drive OTT solution to consolidate data and run advertisements across various platforms.
Launch Date: October 2022
- Industry: Software
- Region: U.S.A
- Active Users: TBD
Drive OTT was a project developed and completed by Datics for Coast Technologies. Coast Technologies specializes in the software industry with a focus on providing products and services in the RV, financial, organizational, and advertising industries. The project essentially focuses on collecting data from advertisers and then setting parameters through customization of that data on the platform in order to run advertising campaigns across various platforms according to the advertisers’ needs and requirements.
The Need For OTT Advertising:
There was an absence of an efficient system or platform through which advertisers can come in order to publish advertisements across a number of platforms. Similarly, there was a need to provide a platform where publishers could post openings on their platforms where advertisements could be hosted.
The existing system required in-depth back-end knowledge with extensive documentation for advertisers and publishers to understand and use the platform. There was a need to create a system that was user-friendly, easy to understand, and use in order to serve as a platform where advertisements could easily be taken online across various platforms.
OTT Advertising Solution
Datics took on the full responsibility for the full project by immersing itself in the complete product life cycle of the project, from ideation to deployment and maintenance. The aim was to provide a solution to create a user-friendly interface for advertisers and publishers to execute campaigns.
To initiate the design element of the project, the selected platform chosen was Figma. The project flows/site architecture was created as well as the low-fidelity and high-fidelity designs. The branding guidelines were provided to us by Coast Technologies in advance in order to help streamline the design process and efforts. The last stage of the design process was essentially sharing the high-fidelity prototypes with the front-end developers for the next stage of the development process.
The major modules of the project were divided into the following:
- Campaign Type
- Strategies
- Optimize Campaign
- Finalize Campaign
- Reporting
The purpose of these modules was to make the interface user-friendly for advertisers. These modules are meant to allow advertisers the freedom to input their specific filters and parameters in order to customize their advertisements before running their respective campaigns.
These areas of specialization and customization include the type of data that the advertiser wants to input, selecting which platforms the advertisements will be run on, and setting the parameters of the total time duration that the advertisement will be up and running.
Additional features that allowed advertisers freedom of access to customization of their campaign was being able to choose the setup budget and the consequent behavior. The OTT advertising solution also allowed for automated reports to be generated that sought to provide results based on the selected campaign and its outcomes.
Team Logistics:
- 1 Business Analyst
- 1 QA Testing Engineer
- 1 DevOps Engineer
- 3 Developer
- 1 Project Manager
Hours Worked: 150 Hours | Frequency Of Updates: Weekly
Outcome
As a result of our efforts, through the web-based portal of Drive OTT, advertisers were easily able to run ads across a number of platforms while applying filters to modify their approach in the campaign execution and implementation. Advertisers also had the option of utilizing third-party data, or their own customized data, in order to run campaigns which allowed for more customization and flexibility in their approach to running advertisements. The outcomes of the project also resulted in a design architecture that was created with a specialized focus on a superior user experience and interaction.
Advertisers and publishers were able to take ads live through both DOOH and OTT mediums. OTT stands for Over The Top and refers to taking ads live across any number of mobile and desktop applications or websites. On the other hand, DOOH stands for Digital Out Of Home and refers to bringing ads live over any number of physical mediums that are interacted with in person, such as digital billboards in malls or behind major traffic stops.
