Max 360
Real Estate & Finance · Investor CRM / Relationship Management
Synchronizing investor data inside an existing relationship-management platform
Max 360 is an existing CRM and investor-management environment. Datics worked on targeted enhancements around investor data synchronization and relationship workflows rather than replacing the platform.
The starting point
Investor records and CRM workflows were already live in the platform.
What had to change
Investor information needed to stay synchronized and easier to work with.
What couldn't break
Existing records and day-to-day CRM use had to be preserved.
Why this was hard
Synchronization had to happen while the platform stayed in daily use.
What Datics changed
Datics delivered targeted CRM enhancements and investor data synchronization inside the existing product.
Investor data synchronization
Investor records kept consistent across the platform.
CRM workflow enhancement
Relationship workflows improved in place.
Engagement at a glance
The existing platform gained synchronization and CRM improvements without a rebuild.
- Product
- Existing investor-management platform
- Scope
- Targeted CRM enhancement
- Core replacement
- None
Under the hood
- Datics role
- Product engineering on an existing platform.
- Integrations
- The platform's investor and CRM data sources.
- Deployment
- Cloud-hosted platform.
- Production boundary
- Existing multi-user CRM platform.
What this unlocked
Cleaner synchronization and CRM workflows provide a better foundation for additional investor-management capabilities without turning the product into a migration project.
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Have a product with the same kind of constraints?
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