LinkedIn Profile

LinkedIn Profile Optimization: The Ultimate Guide

Moez Salam
Moez Salam

Senior Marketing Associate
Passionate about marketing with an affinity to learn about the ever-developing IT sector.

We all know that a nice LinkedIn profile, especially one that pops out, is extremely useful for a job search. What you might not know is that an ‘all-star’ LinkedIn profile is about 40 times more likely to be contacted by recruiters and up to 18 times more likely to show up in hiring managers’ search results.

While there are many elements that go into making an ‘all-star’ LinkedIn profile stand out, people often overestimate the simplicity and ease with which these elements can be incorporated. In this article, we will be looking at the top five items that are actually surprisingly easy to implement, apply, and get right. So let’s get started! 

1- High-Quality Profile Photo & Cover Photo

LinkedIn Profile Photo

The first step on our list will be looking at capturing and implementing a high-quality LinkedIn profile photo and cover photo. The steps for this process are simple.

  1. Click a photo where you are smiling at the camera
  2. Make sure that your chest is in the frame
LinkedIn Profile

Do not worry too much about the background of your image for now. After you have selected your picture, head over to This is a free online tool that allows you to remove the background from your photo. Make sure that you use the correct image as you will only get one chance to download a high-resolution copy of it.

LinkedIn Profile

The next step is to create a free account on Head over to the ‘Create a design’ button and select a custom size for your photo. After entering a custom photo size of 1600 by 1600 pixels, you will be redirected to the editing screen.

There are now two ways you can edit your picture. 

Method 1: Add Gradient

If you want a simple, nice, and clean background, simply follow these steps:

  • Go to the elements section in the sidebar
  • Search for ‘gradients square’.
  • Choose the gradient of your choice and pick two colors that you like.
  • Expand the gradient to fill the entire square.
  • Go to the position panel in the toolbar and select ‘backward’.

Method 2: Use a Photo with a Background

The other method allows you to blur out the background in your photo through some simple tweaks, bringing in the focus on your face.

Step 1: Tweak your original image

LinkedIn Profile

The main idea is to blur the image for Step #2 but you can also add some additional modifying by playing around with elements such as the brightness, vignette, and Saturation.

Step 2: Add your Image

  • Lock the image from Step 1
  • Move your initial cropped image over this image
  • Tweak some modifications to make your image pop out

And that’s it! You are now ready to go!

LinkedIn Cover Photo

LinkedIn Profile

Creating a LinkedIn cover photo has never been easier!

  • Simply log into Canva and click on ‘create design’.
  • Set the dimensions to 1584 by 396.
  • Search for ‘LinkedIn Banner’
  • Choose English as the language & Apply the Filter

You can now choose from a list of pre-populated templates. Make any changes you want to the text in these templates. When done, click share and download! 

2- LinkedIn Profile Headline

Your LinkedIn headline refers to the top of your LinkedIn Profile where you describe what you do in 220 characters or less. This description also appears next to your name in search results.

In other words: LinkedIn Headline = Your Title + Value

An example of a LinkedIn Headline can be Product Marketing @ Google.

However, if you search for that position, there will be a lot of people with the same headline. So the best practice is to elaborate on your headline in order to stand out.

LinkedIn Profile

The central theme of this approach can be summarized in the following quotation:

different types of people use LinkedIn for different purposes, the objective of your profile stays the same: to drive relevant traffic to you even when you’re sleeping

This comes in the form of requests from hiring managers and recruiters alike. 

3- Relevant Keywords

There are 3 central tenants you need to know about including relevant keywords in your ‘about section’.

Tenant 1: LinkedIn search works just like google search

Keywords have a huge role to play in how often you show up in the search results of recruiters and hiring managers.

Having said that, your LinkedIn About section makes for a great place to add relevant keywords.

Tenant 2: Know where to find the right keywords

The process for finding the right keywords is actually really simple. Just follow these steps.

  • Go through at least 10 job descriptions on LinkedIn.
  • Copy & Paste all the text into a google doc
  • Paste this text into a word cloud generator 

Simply click ‘generate cloud’ and you will easily be able to see the keywords found in these job descriptions. You can sort these keywords by frequency amongst other filters as well.

LinkedIn Profile

Tenant 3: Follow this LinkedIn Profile ‘About’ Section

Austin Belack provides a tried and tested LinkeIdin Profile ‘About’ section structure titled ‘My LinkedIn summary Template for Job Seekers’

LinkedIn Profile

4- Add Five Skills To Your Profile

The next step in creating the ideal LinkedIn profile is to correctly add 5 skills to your profile. You may think that they are simple to add since you really can add as many skills as you want. That is not exactly true… 

We need to keep the following pro tip from LinkedIn in mind while creating our set of skills:

LinkedIn will only factor in skills that have at least one endorsement. If you add to your skill section and it doesn’t have any endorsements, you won’t appear in search results for that skill. The more endorsements you have, the higher you’ll show in the search results 

It is also important to note that people who endorse you for a particular skill will add more weightage if they have been endorsed for that particular skill themselves too. 

Follow these 3 simple steps to add skills to your LinkedIn Profile: 

  • Go back to WordCloud 
  • Add your skills from there
  • Ask for endorsements

5- Customized LinkedIn Profile URL

Research has shown that profiles with custom URLs demonstrate a 71% chance of hearing back from employers. So it goes without saying, you will want that URL to make sense. It essentially plays a role in the SEO of your profile (for example, when someone googles your name). 

Additionally, it would be a great idea to add your custom LinkedIn Profile URL to your email signature. Simply go to your LinkedIn Profile and create a custom URL from the option displayed on the top right of your profile.

LinkedIn Profile

In an extremely competitive market today, grabbing the attention of hiring managers and recruiters and consequently securing a job may seem like a daunting endeavor to embark on. However, this article goes on to show that it is more a matter of doing the right things which can put you into a top percentile position of visibility and undoubtedly boost your chances of securing your dream job and position.

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