Dealership Toolkit Portal
Launch Date: 2020
Identifying The Problem
The Ghost Shoppers Module was materialized using Smartpixel and the M1 Data and Analytics integration. Smartpixel collects customized data and information from customers who visit a dealership virtually, through the website but do not end up making a purchase. Based on this information, the collected set of data is passed on to the sales team who then modify their approach to target these potential customers into converted leads.
The M1 data and analytics was integrated to bring in and log data into the system; it essentially collects the location data of the potential customers who ended up visiting dealership franchises but did not make any purchases. The call center then contacts these potential customers with a set of questions, prepared with the information and data collected, in order to bring about improvements to the dealership’s services.
The Shopping Insight Technology (SIT) Module’s purpose is to collect and display the data and information of potential (unsold) visitors at any franchise of the dealership. It does this by recording the feedback of the visitor and generating analytics based on that feedback in order to offer insights into the visitors associated with the franchise and in doing so maintains a visitor history within the system.
For the Appointments Module, appointments were created for each particular client. Reminders were sent out for appointments set for the day and were consequently tracked as a result as well. The module allows the dealership to reschedule or cancel appointments and has the option of adding notes to track the progress of the client’s acquisition phase. The benefit of this was that the particular franchise or dealership could effectively prepare itself to interact and converse with the customer. For example, for a customer inquiring about a vehicle of interest, the franchise or dealership can prepare information about the vehicle beforehand such as the price, availability, and date of expected arrival, or even refer the customer to another dealership for a referral.
The Reporting Module was utilized for carrying out conversions. Essentially it measures how many leads were created by the Dealership Toolkit Portal, how many consequent appointments were made, and the resulting return on investment of the particular franchise or dealership.
Hours Worked: 2,500 – 3,000 Hours | Frequency Of Updates: Weekly
After applying a holistic approach to create a highly complex web-based application, the Dealership Toolkit Portal was able to serve dealerships in a number of ways.
The Dealership Toolkit Portal served as a data-driven analytics-based software for the dealerships in order to enhance their sales. The dealerships were able to track potential customers from both their physical and online (digital) modes of visitation to their franchises and utilize information collected, including geographical data and essential preferences, in order to customize a sales and outreach approach to convert these potential customers into sales.