Advertising Solution - Case Study
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Drive OTT Case Study

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Revolutionizing Advertising Reach with Drive OTT

Drive OTT represents a groundbreaking solution developed by Datics in collaboration with Coast Technologies, aimed at revolutionizing the advertising landscape. This comprehensive web platform empowers advertisers to maximize their reach across various digital platforms, streamlining the process of running targeted and impactful advertising campaigns.

ott advertising solution
ott advertising solution

Industry

Advertisement

Project duration

2021 – Present

Team Members

  1. 1 Business Analyst
  2. 1 Project Manager
  3. 1 UI/UX designer
  4. 2 FrontEnd Developer
  5. 2 Backend Developers
  6. 1 Quality Assurance Engineer

Technologies

React JS, WordPress, AWS, Paystar

Service Used

End-to-End Product Development

Their Need

Coast Technologies, a leading player in the advertising industry, identified several key challenges within its advertising operations that necessitated the development of Drive OTT. Firstly, there was a pressing need for an efficient and centralized platform to facilitate the publication of advertisements across a diverse range of digital platforms. The existing systems were cumbersome and required extensive technical knowledge, hindering the efficiency of advertising campaigns. Additionally, Coast Technologies recognized the importance of providing a user-friendly platform for both advertisers and publishers to streamline the advertising process and enhance collaboration. There was a clear need for a solution that could simplify campaign management, offer customization options, and provide valuable insights to optimize advertising strategies effectively. Drive OTT was conceptualized to address these challenges and provide Coast Technologies with a cutting-edge platform to elevate their advertising operations to new heights of success.

Our Solution

Drive OTT (over-the-top), a revolutionary web platform tailored specifically to meet the unique needs of the client (Coast Technologies) and the advertising industry as a whole. From inception to deployment, our team assumed full ownership of the project, collaborating closely with the client to ensure that every aspect of the solution aligned with their objectives and requirements. The solution was proposed after extensive market research, innovation, and expertise in advertising technology. Built upon a foundation of usability, scalability, and performance, the platform empowers advertisers with a powerful toolset to streamline their advertising operations and maximize their reach and impact across digital platforms.

Campaign Type

Advertisers have the flexibility to choose from a range of campaign types, including display ads, video ads, and native ads, tailored to their specific goals and objectives.

Strategies

Drive OTT provides advanced strategic tools and algorithms to optimize advertising campaigns, ensuring maximum reach, engagement, and conversion.

Campaign Optimization

Advertisers can fine-tune their campaigns in real-time, adjusting targeting parameters, ad creatives, and budget allocations to maximize effectiveness.

Finalize Campaign

This module streamlines the process of finalizing and launching campaigns, with intuitive workflows and approval mechanisms to ensure a seamless experience.

Third-Party Data Integration

The solution also supports integration with third-party data sources, further enhancing customization and campaign effectiveness.

Multi-Platform Advertisement

With the ability to deploy ads across Over The Top (OTT) and Digital Out Of Home (DOOH) mediums, Drive OTT ensures maximum reach and engagement.

Reporting

Drive OTT offers comprehensive reporting and analytics capabilities, providing advertisers with valuable insights into campaign performance, audience engagement, and ROI

Each testing phase aimed to validate functionality, stability, user experience, and application responsiveness.

Amove, Datics Solution
ott advertising solution

Results

Drive OTT revolutionizes cross-platform advertising by providing advertisers with a powerful solution to streamline their campaigns. The intuitive web-based portal empowers advertisers to effortlessly run ads across multiple platforms, while the extensive customization options allow for highly targeted campaigns that yield superior results.

The implementation of Drive OTT has yielded remarkable results for Coast Technologies, exceeding expectations and setting new standards for advertising effectiveness. Key outcomes include:

Advertisers experienced a significant expansion in their advertising reach, reaching a wider audience across multiple digital platforms.

Drive OTT’s advanced targeting capabilities enabled advertisers to precisely target their desired audience segments based on demographics, interests, and behavior, resulting in higher engagement and conversion rates.

By streamlining the advertising process and providing powerful optimization tools, Drive OTT enabled advertisers to achieve higher efficiency and productivity, saving time and resources while maximizing ROI.

Quantitative Impact

30%

Increase in application speed and responsiveness

40%

Reduction in reported bugs and issues

25%

Reduction in Bug-Related Costs

20%

Improvement in User Retention

25%

Reduction in the application's loading time

What Our Clients Say

Datics AI stands out for their punctuality and seamless communication. Their exceptional customer service and work quality made the process efficient and smooth.

Ben McGuire
5/5

Ben McGuire

CEO Motor Events Racing

Datics has been an invaluable partner in custom software development, delivering high-quality solutions swiftly. Their services come highly recommended.

Richard DeLancey
5/5

Richard DeLancey

CIO Coast Technology

Partnering with Datics AI transformed our projects. Their innovative solutions consistently exceeded our expectations, always delivering a step ahead

Morran Biton
5/5

Morran Biton

CEO Ideeza

What Sets Us Apart

At Datics, our commitment to client satisfaction and innovative solutions is what truly sets us apart. Throughout the development of Drive OTT, we prioritized understanding Coast Technologies’ needs and goals, ensuring every aspect of the project was tailored to their requirements. Taking full ownership of the project, we guided it from inception to deployment, leveraging cutting-edge technologies and creative thinking to deliver a standout solution in the advertising industry. Our user-centric design approach ensures that Drive OTT is intuitive and easy to use, empowering Coast Technologies to manage their advertising campaigns effectively. With a proven track record of delivering results, Drive OTT is already driving engagement and ROI for our client. At Datics, we’re not just building solutions—we’re building success stories, and Drive OTT is a testament to our dedication to our clients’ success.

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