Run Advertising System Across Various Platforms
Ott Advertising empowered Coast Technologies with the Drive OTT solution to consolidate data and run advertisements across various platforms.
Launch Date: October 2022
The Need For OTT Advertising:
OTT Advertising Solution
The purpose of these modules was to make the interface user-friendly for advertisers. These modules are meant to allow advertisers the freedom to input their specific filters and parameters in order to customize their advertisements before running their respective campaigns.
These areas of specialization and customization include the type of data that the advertiser wants to input, selecting which platforms the advertisements will be run on, and setting the parameters of the total time duration that the advertisement will be up and running.
Additional features that allowed advertisers freedom of access to customization of their campaign was being able to choose the setup budget and the consequent behavior. The OTT advertising solution also allowed for automated reports to be generated that sought to provide results based on the selected campaign and its outcomes.
Hours Worked: 150 Hours | Frequency Of Updates: Weekly